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Career In Content Marketing: What is Content Marketing, How to Make a Career in it, How Much Earning


  • What is Content Marketing?
  • Know how to get a job in this
  • What are the qualifications required for content marketing?

Career after 12th class: Content marketing is a fast-growing career in India. As digital media grows globally, it is often used in advertising and marketing. Every business, organization tries to be at the center of attention. Much of digital communication depends on content marketing.

What is Content Marketing? (What is Content Marketing?)
If you are confused about how to become a content writer and how to become a content marketer, then you must know that both are different. If you want to make a career in content marketing, first of all, it is important to know what it is. Content marketing is sharing information that attracts customers by providing useful, interesting information that piques their interest or helps them solve a problem, Content Marketing Blog, Video, Trends on Social Media, Newspaper, Live Streams, e-seminars, e-mails.

What does a Content Marketer do? (What does a Content Marketer do?)

There are different roles of a content marketer. To understand how to make a career in content marketing, it is important to know the duties of a content marketer. The role of a content marketer mainly consists of 3 phases.

Content Creation
Content creation refers to the depiction of updated data with the required information for the target audience. For a good career in content marketing, the writer should be well equipped with Search Engine Optimization (SEO). To make the content enjoyable to read, the content should contain a good amount of videos, pictures, infographics, illustrations. Content should also be divided into headings and subheadings to make it easier to read.

Content Distribution
It is also important to ensure that the content you create reaches the right audience. If the reach of the content does not get the views then it will be of no use. Content distribution is usually done by platforms, question and answer sites, social media.

Keeping track of statistics is another important role of a content marketer. It is important to make sure that the analytics are high. Weekly or monthly reports should be kept on track by the content marketer to compare how the process is going.

Required Qualifications for a Career in Content Marketing

Research Skill
Creating content requires a lot of research to collect data from sources, identify key points, note down points and plan the content around them. There are different types of marketing research that need to be done. A proper and well-researched content is always more attractive to the users.

SEO And Other Technical Skills

SEO is important because it increases the chances of your content being at the top of the search page. To make a career in content marketing, you must have an understanding of SEO. Some of the significant components of SEO are relevant input of keywords at regular intervals, use of appropriate page titles, images, meta-descriptions, and videos. Technical skills such as knowledge of HTML, CSS, and understanding of analytics and algorithms. These skills will help you stand out from other content writers. In this, you will often work with WordPress and CMS as well. So it is good to have experience in them.

Design and Creative Skills

As a content marketer, you may need to add a lot of images and videos to your content. This will make your content attractive and attract the reader. This will definitely boost your brand in content marketing. Therefore, it is important to have the right design and creative skills to make a career in content marketing.

Writing Skills and Grammar

It is also important to make sure that your content is not grammatically incorrect and that you have the appropriate writing skills needed to understand your target audience. Having good writing and reading skills helps a lot in checking mistakes in any content.

Social Media Optimization

Knowledge of social media optimization is important if you want to make a successful career in content marketing. It is important to understand that your content has no value if it is not available or has not reached an audience. Knowledge of multiple social applications helps you understand the algorithms and gives you ideas to promote your content.


  1. IIM Skills
  2. Udemy
  3. Indian Institute of E-commerce and Digital Marketing (IIEDM)

Also Read: ‘Why the difference in action on accounts during the Capitol Hill incident and the Red Fort violence?’


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