The 9 Most Important Social Media Trends for 2022

1. TikTok will become the most important social network for marketing 

2. You will start spending big ad dollars on smaller networks

3. Shoppers will want expect to buy your products directly on social media

4. No one will want to talk to your brand on the phone

5. Long-form video is bust, except on YouTube

6. In the U.S. alone, 72.5% of marketers are projected to make use of influencer marketing by 2022.

7. You need to learn paid advertising (even if you don't do ads yet)

8. You won't post anything without a social listening strategy

9. Your VP will ask you to develop a social audio strategy